1 день назад
Senior Demand Generation & Campaign Strategy Manager
123 000 - 192 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Demand Generation & Campaign Strategy Manager (Robotics): Building and optimizing multi-channel demand generation programs across web, social, email, search, paid media, webinars, and events to drive pipeline and revenue with an accent on account-based marketing, performance measurement, and full-funnel campaign strategy. Focus on improving conversion rates through A/B testing, evolving SEO/AEO/GEO for AI-driven search, and aligning marketing campaigns with sales enablement and enterprise buying processes.
Location: Fully remote within the United States, with an option to work hybrid near the Salem, Oregon; Pittsburgh, Pennsylvania; or Fremont, California offices. Current U.S. work authorization is required.
Base salary: $123,000–$192,000 USD annually, depending on location, knowledge, skills, and experience.
Company
develops commercially deployed humanoid robots for warehouses, manufacturing facilities, and distribution centers.
What you will do
- Plan, execute, and measure integrated demand generation campaigns across web, social, email, search, paid media, webinars, and events.
- Manage paid media budgets, agency partnerships, targeting, bidding, creative testing, and performance accountability.
- Support account-based marketing programs, multi-touch campaigns, and collaboration with sales on account selection.
- Maintain the campaign calendar and optimize pipeline generation, MQL-to-SQL conversion, paid media ROI, and funnel efficiency.
- Design and analyze A/B and multivariate tests across emails, landing pages, ads, and forms.
- Partner with content, product marketing, events, and sales teams on funnel-stage assets, enablement, messaging, and pipeline feedback.
Requirements
- 7+ years of experience in demand generation, campaign marketing, or performance marketing.
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience managing multi-channel campaigns, paid media budgets, agencies, and enterprise or ABM initiatives.
- Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce; experience with ABM platforms such as 6sense or Demandbase.
- Strong analytical, project management, organizational, and communication skills, including experience with A/B testing and KPI analysis.
- Working knowledge of SEO and familiarity with AEO/GEO practices for AI-driven search and discovery.
Nice to have
- Master’s degree.
- Experience with lead scoring and lifecycle management.
- Experience with Google Search Console, Google Analytics 4, SEMrush, or Ahrefs.
Culture & Benefits
- Fully remote work within the United States with flexible work arrangements; hybrid work is available near designated offices.
- Full-time employees receive a 401(k) plan with a 6% company match and company stock options.
- Medical, dental, vision, and short- and long-term disability insurance are fully company-paid.
- Benefits begin on the first day; paid parental leave, professional development, and tuition reimbursement are available.
- Time-off programs include flexible unlimited PTO for exempt employees or vacation and paid sick leave for non-exempt employees, plus 12 company holidays.
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