Senior Manager of Lifecycle Marketing

Location: Hybrid in Denver, Colorado, with three days in the office on Tuesday, Wednesday, and Thursday. Candidates must live in the United States. A relocation bonus is available for candidates moving to Denver.

Base compensation: $120,000–$140,000, plus equity and a variable compensation component.

Company

hirify.global is a performance marketing platform that enables brands to deliver digital promotions through the hirify.global Performance Network.

What you will do

• Own the end-to-end Saver lifecycle strategy, from onboarding and first redemption through habit formation, retention, and win-back.
• Design and optimize always-on and seasonal journeys in Braze across email, push, in-app messaging, and SMS.
• Build segmentation and personalization frameworks based on Saver behavior, tenure, and value.
• Lead bonus and rewards programming, including offer strategy, campaign calendars, budgets, and seasonal tentpole initiatives.
• Define lifecycle KPIs, develop reporting, and drive A/B and holdout testing to improve activation, redemption, retention, and reactivation.
• Lead, coach, and grow a team while partnering with Product, Engineering, Data, Finance, Analytics, Sales, and other marketing teams.

Requirements

• 7–10 years of consumer marketing experience, including at least 4 years in lifecycle, CRM, or retention marketing.
• At least 2 years of experience managing and developing marketing teams.
• Experience building and scaling lifecycle programs that improve activation, engagement, and retention.
• Hands-on experience with Braze or a similar customer engagement platform, such as Iterable or Salesforce Marketing Cloud.
• Experience with incentive, bonus, loyalty, or rewards programs and related budgets.
• Must be authorized to work full-time in the United States. A bachelor's degree in Marketing, Business, or a related field is required.

Nice to have

• Experience in D2C, consumer apps, marketplaces, or loyalty and rewards products.
• Familiarity with Looker or similar business intelligence tools.
• Experience partnering with Product and Engineering on roadmaps, experimentation, sprint cycles, lifecycle tooling, triggers, and data infrastructure.

Culture & Benefits

• Flexible time off and medical, dental, and vision benefits.
• Employee Stock Purchase Program and 401(k) match.
• Denver office perks include paid parking, snacks, and occasional meals.
• Work across cross-functional teams in a culture centered on integrity, boldness, ownership, teamwork, transparency, and open ideas.