Senior Director of Creative, Digital & Marketing Systems (AI)

Location: Remote within the United States

Salary: $180,000–$200,000 USD

Company

hirify.global provides an integrated senior living technology platform covering CRM, sales and marketing automation, resident engagement, care coordination, billing, operations, business intelligence, and AI-powered solutions.

What you will do

• Lead the adoption of AI tools across content creation, campaign execution, personalization, analytics, and workflow automation.
• Own the marketing technology stack, including marketing automation, campaign tooling, Salesforce integrations, vendor relationships, and tool evaluations.
• Direct creative output across brand design, sales collateral, product marketing, events, campaigns, multimedia, and video production.
• Manage internal creative resources and agency relationships while maintaining brand consistency and high creative standards.
• Own the website architecture, content strategy, performance optimization, development, SEO/AEO, and digital conversion experience.
• Partner with Corporate Marketing and RevOps on content strategy, conversion optimization, reporting, and A/B testing.

Requirements

• 10+ years of progressive experience in creative, digital marketing, or marketing leadership within B2B SaaS.
• Strong portfolio of brand, campaign, and digital work with high creative standards.
• Fluency with marketing automation platforms such as HubSpot or equivalent and CRM integration with Salesforce.
• Proven experience adopting and scaling AI tools for marketing workflows.
• Experience managing web development and creative functions, including agency relationships.
• Must be located in the United States for this remote role.

Nice to have

• Experience in a private-equity-backed or high-growth environment.
• Senior living, healthcare technology, or vertical SaaS experience.

Culture & Benefits

• Collaborative, forward-thinking environment focused on innovation, curiosity, and continuous improvement.
• Opportunity to influence technology used by senior living communities and care teams.
• Role emphasizes action, ownership, measurable impact, and continuous improvement.