Marketing Automation Specialist (Marketo)

Location: Remote from Romania, with Bucharest listed as the location; scheduled working hours from 3:00 PM to 12:00 AM EEST

Company

hirify.global is a global opinion and market research organization whose research is powered by a worldwide panel and a diverse workforce.

What you will do

• Manage newsletters, regional and global marketing initiatives, social media communications, and other programs.
• Set up, schedule, test, tag, and deploy one-time, recurring, and triggered email campaigns.
• Build and optimize automated workflows for campaign execution, lead nurturing, and account engagement.
• Manage segmentation, dynamic content, A/B testing, campaign metrics, and performance reporting.
• Manage lead-capture workflows, data flows, and integrations between website forms, Marketo, and Salesforce.
• Coordinate stakeholders, document campaign processes, maintain naming conventions, and ensure brand compliance.

Requirements

• 1–2 years of experience with a marketing automation platform; Marketo is preferred, while HubSpot, Eloqua, or Salesforce Marketing Cloud are also considered.
• Strong understanding of email campaigns, segmentation, workflows, lead lifecycle, and nurture programs.
• Hands-on experience executing and optimizing email and nurture campaigns, including campaign testing and troubleshooting.
• Familiarity with Salesforce or another CRM and data flows between platforms.
• Experience with Monday.com, Trello, or Asana, plus the ability to manage multiple campaigns independently.
• Experience or interest in B2B marketing, account-based marketing, and demand generation.

Culture & Benefits

• Fully remote working model.
• 21 annual vacation days, one additional birthday leave day, and three sick days per year.
• Discretionary bonus scheme of up to 10%.
• Country-specific benefits including meal tickets of 35 RON per working day and a Regina Maria medical services subscription.
• Values centered on accuracy, ethics, innovation, diversity, and mutual respect.