Head of Growth Marketing (Automotive)

Location: Troy, MI; Carson, CA; or NYC, NY

Annual base pay: $141,000–$233,000 USD

Company

hirify.global is building affordable, customizable, safe, and reliable electric vehicles for direct-to-consumer purchase in the USA.

What you will do

• Own growth strategy, targets, forecasting, and budget across awareness, reservations, orders, delivery, accessories, service, loyalty, retention, and referrals.
• Lead paid acquisition across search, paid social, online video, CTV, programmatic, affiliate, and emerging channels with internal and agency partners.
• Build launch and regional demand plans aligned with vehicle availability, delivery geography, service, and wrap installation networks.
• Own lifecycle marketing across email, SMS, push, and in-app channels, including reservation, configuration, financing, order, delivery, and post-purchase journeys.
• Lead experimentation and CRO across the website, vehicle configurator, reservation, checkout, and marketplace accessory flows.
• Build trusted measurement and analytics across attribution, incrementality, media mix modeling, funnel dashboards, AI-enabled analysis, and demand forecasting; lead and develop the growth team.

Requirements

• 12+ years of experience in growth, performance, or lifecycle marketing, including at least 5 years leading teams and experience managing managers or leads.
• Experience scaling a direct-to-consumer business with a high-consideration purchase, such as automotive, EV, consumer hardware, mobility, home, or financial products, with quantifiable results.
• Hands-on ownership of a full-funnel growth model with budget accountability for CAC, conversion, LTV, and payback.
• Deep expertise in paid acquisition across major platforms and lifecycle and CRM program design.
• Experience running experimentation programs, including test design, statistical significance, and incrementality.
• Strong analytical skills and experience working in GA4, Looker or similar BI tools, and SQL or at query level alongside analysts.
• Experience with Salesforce Marketing Cloud or a comparable ESP, CRM, and CDP stack.
• Clear, structured writing and communication skills, including presenting plans and results to executive leadership.
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field, or equivalent professional experience.

Nice to have

• Experience leading growth through a major product launch from pre-order or reservations through first deliveries.
• Automotive, EV, or direct-to-consumer vehicle experience.
• E-commerce or marketplace experience with accessories, add-ons, or attach-rate economics.
• Experience with small business or B2B demand generation.
• Multicultural or Spanish-language marketing experience.
• Practical experience applying generative AI to marketing operations, creative testing, or analytics.

Culture & Benefits

• Medical, dental, vision, life, and disability insurance.
• Vacation and 401k benefits.
• Potential equity participation and discretionary annual incentive eligibility.
• Culture centered on safety, customer focus, innovation, excellence, mutual respect, collaboration, and continuous improvement.
• Fast, frugal, and resourceful startup environment.