Growth Marketing Specialist

Location: Boston, MA, United States

Salary: $89,600–$112,000 base salary per year, plus bonus, equity, and benefits as applicable.

Company

hirify.global is a publicly traded technology company headquartered in Boston and operating as a regulated gaming company.

What you will do

• Develop and execute integrated, full-funnel growth marketing campaigns for hirify.global Sportsbook and Predictions.
• Collaborate with Growth, Product, Content, Media, Brand, Partnerships, Creative, and external agency teams to coordinate campaign execution.
• Analyze customer insights, campaign performance, and internal metrics to identify trends, growth opportunities, and optimization areas.
• Create marketing and creative briefs covering campaign messaging, creative direction, and execution.
• Define campaign objectives, key performance indicators, and measurement frameworks, then recommend improvements.
• Coordinate campaign kickoffs, stakeholder communications, timelines, milestones, and activation plans while improving marketing workflows.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in growth, brand, or integrated marketing, preferably within a consumer-facing technology or entertainment company.
• Strong understanding of full-funnel marketing and experience developing, executing, and optimizing campaigns across multiple channels.
• Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions.
• Strong communication and presentation skills, with the ability to collaborate effectively and build cross-functional relationships.
• Excellent organizational and project management skills, including the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
• Proactive, solutions-oriented mindset with a passion for sports, marketing innovation, and continuous improvement.
• Strong curiosity about consumer behavior and a customer-focused approach to creating relevant, engaging marketing experiences.
• Gaming license issued by the appropriate state agency may be required as a condition of employment.

Culture & Benefits

• AI is used to improve work processes, decision-making, customer experiences, and innovation.
• Compensation includes base salary, bonus, equity, and benefits as applicable.
• Guidance is provided through the gaming license process when relevant to the role.