Senior Growth Marketing Manager (AI)

Location: Austin, Texas, United States — in-office

Salary: $130,000–$180,000 per year, depending on experience

Company

hirify.global is a restaurant technology company connecting millions of diners with more than 10,000 restaurants through a rewards-focused dining app.

What you will do

• Own the engagement and lifecycle roadmap, from audience hypotheses and segmentation through creative execution, measurement, optimization, and ongoing audits.
• Define behavioral lifecycle stages and create programs that improve diner engagement and lifetime value.
• Build cohorts and segments, analyze dashboards and large datasets, and communicate findings to non-analysts.
• Design, launch, measure, and productionalize end-to-end experiments across campaigns and channels.
• Create playbooks, infrastructure, prompts, documentation, approval steps, and monitoring for agent-driven campaigns.
• Collaborate daily with designers, engineers, analysts, automation specialists, and other cross-functional partners.

Requirements

• 5+ years of B2C marketing experience, ideally with a consumer application.
• Experience running lifecycle marketing across multiple channels and designing experiments from hypothesis through optimization.
• Ability to build cohorts and segments from raw data, analyze results independently, and explain insights clearly.
• Comfort analyzing large datasets and working with marketing technology and data systems.
• Hands-on experience using AI tools in daily workflows and explaining how they are used.

Nice to have

• Startup experience.
• Experience with Braze, Iterable, Customer.io, or another customer engagement platform.
• Paid retargeting experience for reactivating lapsed diners.
• Background in consumer marketplaces, rewards, restaurants, or hospitality.
• SQL familiarity, cloud data warehouse experience, or experience partnering with engineers on automated marketing systems.

Culture & Benefits

• Builder-first environment focused on restaurant technology and data-driven marketing.
• Generous paid time off and company holidays.
• Employer-paid short-term disability, health, and dental insurance, with higher-tier and dependent coverage options.
• Vision coverage, childcare benefits, and generous parental leave.
• Dog-friendly Austin office with downtown views, daily lunches, and snacks for in-office employees.