Senior Lifecycle Manager (Fintech)

Location: Berlin, Germany; hybrid office policy with 3 days in the office.

Company

hirify.global is a European fintech providing connected invoicing, accounting, payroll, business accounts, payments, and financing solutions for entrepreneurs, small businesses, and accountants; it is part of Cegid.

What you will do

• Own the post-acquisition customer journey and develop lifecycle marketing initiatives focused on retention, engagement, satisfaction, loyalty, and reduced churn.
• Identify customer segments and behavioral triggers for upselling higher-tier plans and cross-selling additional features.
• Create, manage, and optimize automated, personalized campaigns across email, in-app messaging, and push notifications.
• Analyze customer usage patterns, pain points, and opportunities for intervention and value communication.
• Collaborate with Product, Sales, and Customer Success to align lifecycle initiatives and improve the customer experience.
• Define and report on KPIs including churn rate, customer lifetime value, upsell revenue, and ARPA; use A/B testing and data analysis to optimize performance and provide customer insights to the organization.

Requirements

• Proven experience in a Lifecycle, CRM, or Retention Marketing role, preferably within a B2B SaaS or technology company.
• Strong track record of developing and executing successful upselling and retention campaigns with measurable results.
• Expertise with marketing automation and CRM platforms such as HubSpot, Braze, or Salesforce Marketing Cloud.
• Highly analytical and data-driven, with the ability to translate complex data into actionable insights.
• Excellent project management and communication skills, with the ability to work effectively with cross-functional teams.
• Customer-centric mindset and passion for understanding and improving the user journey.
• Fluency in German and English is required.

Culture & Benefits

• Work in a multicultural organization with colleagues across France, Germany, Denmark, the Netherlands, Spain, and Portugal.
• Hybrid work arrangement with 3 days in the Berlin office.
• Join hirify.global as part of Cegid, a European cloud software group serving more than one million small businesses and 15,000 accountants across Europe.
• Hiring process designed to be simple, transparent, and supportive.