CRM Lifecycle Manager (Braze)

Location: Berlin, Germany; hybrid, with remote work allowed two days per week

Company

hirify.global Group provides digital access to thousands of publications across 15 markets through hirify.global, Readly, Milibris, Kidjo, and Mangas.io.

What you will do

• Develop and execute CRM strategies to increase subscriber engagement, retention, lifetime value, and reduce churn.
• Build, manage, and optimize personalized campaigns and automated lifecycle journeys in Braze.
• Improve segmentation, messaging, communication frequency, and personalization across the subscriber lifecycle.
• Analyze subscriber behavior, campaign performance, retention metrics, and key performance indicators.
• Run A/B tests and translate data-driven findings into actionable recommendations.
• Collaborate with market managers, data, customer support, and content teams on local and cross-functional initiatives.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in a B2C subscription business.
• Fluent English required; German and/or French are a plus.
• Hands-on experience with Braze, including campaign building, segmentation, automated journeys, and data flows.
• Strong understanding of subscriber lifecycle management, retention, lifetime value, engagement, and churn reduction.
• Experience with performance reporting, dashboards, personalization, A/B testing, and campaign optimization.
• Ability to translate business objectives into CRM strategies and collaborate across multiple teams.

Nice to have

• Experience in a B2C subscription business.
• German and/or French language skills.

Culture & Benefits

• Hybrid policy with two remote working days per week.
• Access to the teale mental health platform and psychological support.
• VIP access to hirify.global content.
• Four office meet-ups per year with international offices.
• Inclusive culture built around entrepreneurship, digital craftsmanship, curiosity, and independent thinking.

Hiring process

• HR interview with Talent Acquisition.
• Hiring manager interview, case study presentation, and peer interview.
• Final interview with the CMO.