Digital Marketing Manager (Salesforce Marketing Cloud)

Location: Hybrid working within Germany or the UK, with occasional office attendance required. Work from abroad is available for up to 30 working days per year.

Company

hirify.global is an independent company within the Zalando Group that works with major fashion brands and online retailers in e-commerce.

What you will do

• Own the strategy and execution of email marketing campaigns and automated customer and lead journeys in Salesforce Marketing Cloud.
• Write B2B email copy, subject lines, and calls to action.
• Set up campaigns, landing pages, and WordPress website content to support conversion tracking, UX/UI optimization, and web performance.
• Analyze open rates, conversion metrics, and campaign performance using Google Analytics and Salesforce Marketing Cloud reporting.
• Provide operational support for digital initiatives and collaborate across functions.

Requirements

• Hands-on Salesforce Marketing Cloud experience is mandatory.
• Strong written communication and copywriting skills for B2B audiences.
• Experience with digital marketing tools, WordPress, landing pages, and social media platforms such as LinkedIn.
• Experience analyzing digital campaign data and building performance reports with Google Analytics and Salesforce Marketing Cloud.
• Strong organizational, problem-solving, project management, and cross-functional collaboration skills.
• Proactive approach, attention to detail, and commitment to high-quality work.

Nice to have

• Experience with Salesforce Sales Cloud.

Culture & Benefits

• Flexible work schedules and a commitment to work-life balance.
• Employee shares program and discounts on Zalando products and external partner offers.
• Two paid volunteering days per year.
• 27 days of annual vacation for full-time employees at the start.
• Relocation assistance is available subject to prior agreement.
• Family services, health and wellbeing options, mental health support, coaching, and training opportunities.