5 дней назад
Senior Growth Marketer (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Growth Marketer (AI): Building and optimizing a full-funnel B2B media engine connecting audience insight, creative campaigns, data, and technology with an accent on paid channel strategy, pipeline impact, and CRM-linked measurement. Focus on designing experiments, improving attribution and conversion tracking, and using AI for research, analysis, creative iteration, and workflow automation.
Location: München, Germany; hybrid/mobile working is flexible in most teams and available by arrangement in some teams. Relocation support of up to €2,000 is available.
Company
is a growing software company with around 140 employees.
What you will do
- Own the paid channel strategy and build full-funnel media plans tied to target accounts, buying groups, campaigns, and pipeline goals.
- Plan, launch, and optimize paid search, paid social, programmatic display, sponsored content, retargeting, and selected emerging channels.
- Use account, persona, intent, and first-party insights to improve targeting, customer journeys, messaging, creative, offers, and landing pages.
- Connect media activity with CRM opportunities and revenue by establishing conversion, tracking, UTM, naming, reporting, and attribution standards.
- Build scalable campaign briefs, targeting rules, creative requirements, launch checklists, and activation blueprints.
- Run structured experiments across audiences, creative, landing pages, and channel mix, using AI for research, analysis, creative iteration, reporting, and workflow automation.
Requirements
- Substantial hands-on B2B paid media and growth experience, ideally with complex technology and mid-market or enterprise buying groups.
- Evidence of improving qualified pipeline, opportunity progression, or revenue rather than only clicks and lead volume.
- Strong command of paid search and paid social, with sound judgment on additional channel investments, agency performance, and budget allocation.
- Experience with CRM-linked measurement, conversion tracking, experimentation, funnel analysis, and reporting.
- Practical experience using AI-enabled workflows with human review and measurable outcomes.
- Confident German and English at C1 level required.
Culture & Benefits
- Collegial environment with a team of around 140 people, structured onboarding, and a buddy program.
- Modern work equipment and flexible mobile working depending on the team.
- 30 days of vacation and professional development options with a dedicated budget.
- EGYM Wellpass or a €50 monthly voucher, plus subsidized Job Rad or Deutschland Ticket options.
- Mental well-being support through Nilo Health.
- Regular team and company events, office catering, and roof-terrace activities.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →