B2B Growth Marketing Manager (AI)

Location: Berlin, Germany; hybrid work. Work from abroad is available for up to six weeks per year.

Company

hirify.global Group develops tax-filing products through the hirify.global and Steuerbot brands for customers across Germany, Spain, and the UK.

What you will do

• Own self-employed and small-business growth marketing for Germany across the full customer journey.
• Turn customer conversations, sales calls, funnel data, and market observations into ranked hypotheses and experiments.
• Build multi-channel strategies for awareness, demand capture, acquisition, onboarding, lead generation, nurturing, retention, and expansion.
• Define target segments, channels, messages, user flows, success criteria, and scaling plans for new growth loops.
• Build prototypes, landing pages, content, onboarding flows, and nurture sequences, collaborating with paid acquisition, CRM, data, MarTech, product, sales, and creative specialists.
• Evaluate results, decide whether to scale, iterate, or stop experiments, and allocate budgets for new B2B motions.

Requirements

• 5+ years of experience in B2B go-to-market, growth, strategy, or a related function with ownership of a product or business outcome.
• Experience taking a new product, category, platform, or business line from initial growth-loop tests through scaling and creation of a multi-channel playbook.
• Ability to define and interpret acquisition, activation, adoption, retention, pipeline, conversion, revenue, and product-usage metrics.
• Strong customer orientation, including using customer conversations and sales-call insights to guide decisions.
• Ability to work with agility and speed, pivot after failed experiments, and scale successful initiatives.
• Knowledge of the German market and curiosity about B2B growth and AI; fluent German is beneficial but not required.

Nice to have

• Understanding of how self-employed people and small businesses buy in Germany.
• Fluent German.

Culture & Benefits

• International, people-centric environment with more than 400 professionals across Germany, Spain, and the UK.
• Free mental health coaching sessions and a flexible monthly allowance for a broad range of services.
• Employee stock options, 30 annual vacation days, and flexible working hours.
• Learning budget with guidance from internal learning and development experts.
• Free tax declaration filing through the hirify.global app, internal tax support, and dog-friendly offices.
• Regular virtual and in-person team meetups.