Senior Field Marketing Manager (SaaS)

Location: Singapore; hybrid work arrangement

Company

hirify.global provides an AI analytics platform that helps companies understand customer behavior and build better digital experiences.

What you will do

• Design and own regional marketing programs from planning through rollout, aligning priority accounts, audiences, activities, and sales pipeline goals.
• Lead integrated campaigns across field events, digital channels, and partner programs, coordinating contributors and resources.
• Own events from audience selection and promotion through delivery and follow-up, converting engagement into actionable sales opportunities.
• Adapt global campaigns, content, and messaging to local market needs while coordinating agencies and vendors.
• Measure and optimize programs by tracking conversion, sales-accepted opportunities, and pipeline contribution; test approaches and recommend changes to budgets and program mix.
• Align sales and global marketing teams on campaign priorities, lead follow-up, and regional performance.

Requirements

• 5+ years of relevant B2B marketing experience, including hands-on ownership of field marketing or demand generation programs and demonstrated contribution to opportunities and sales pipeline.
• Experience designing and delivering integrated campaigns and events from conception through rollout, connecting field activity with digital demand generation.
• Ability to influence sales, partners, and global marketing teams, align competing priorities, and coordinate delivery without formal authority.
• Independent judgment in translating regional goals into local plans, selecting tactics, and solving complex execution problems while seeking guidance when needed.
• Experience managing program budgets, timelines, agencies, and vendors, and using campaign and funnel data to explain results and improve performance.

Nice to have

• B2B technology or SaaS marketing experience.
• Partner co-marketing experience.
• Experience using Salesforce, Marketo, or similar tools to measure and improve campaigns.

Culture & Benefits

• Values include humility, ownership, growth mindset, and customer centricity.
• Medical, dental, and vision insurance are available, with 100% employer-paid premiums for employees on select plans.
• Benefits include a 401(k) retirement plan with employer matching, flexible time off, and paid holidays.
• Stipends support wellness, commuter transit or parking, learning and development, and home office equipment.
• Additional benefits include paid parental leave, fertility and family support, mental health services, an employee stock purchase program, mentorship, and charitable giving and volunteer time off.