Senior Lifecycle Marketing Manager (B2B SaaS)

Location: Sofia, Bulgaria

Company

hirify.global provides an AI-powered spend management platform combining corporate cards, expense management, procurement, and accounts payable for scaling businesses.

What you will do

• Build and run renewal, retention, win-back, reactivation, upsell, and expansion campaigns.
• Launch lead-nurture and opportunity-nurture tracks for prospects and active deals.
• Develop customer advocacy programs including case studies, referrals, and NPS initiatives.
• Align campaigns with regional pipeline and retention targets in collaboration with regional marketing leads.
• Partner with marketing operations to ensure accurate campaign tracking and reporting.
• Own external customer email communications and coordinate the overall sending flow with Support and Product Marketing.

Requirements

• Senior lifecycle marketing experience in B2B SaaS.
• Hands-on experience building nurture, onboarding, retention, or win-back programs from scratch.
• Deep end-to-end expertise with a marketing automation platform, including segmentation, journey and workflow building, and reporting.
• Comfort working as the first and only person in the function without an existing playbook or team.
• Strong collaboration skills across regional marketing, ABM, partnerships, and marketing operations.
• Experience using NRR, GRR, and churn metrics to guide campaign strategy.

Nice to have

• Experience building lifecycle marketing programs from scratch more than once.

Culture & Benefits

• 30 days of paid holiday.
• Week-long exchanges to offices in London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona.
• Regular team-wide events.
• Additional medical care.
• Fully funded sports card and monthly travel allowance for commuting to the office.
• Hands-on access to the hirify.global product.