Head of Creative

Location: United States; remote. Austin-based candidates or candidates open to relocating to Austin are a bonus.

Base salary: $180,000–$200,000 per year, plus performance bonus, equity, and benefits.

Company

hirify.global is a direct-to-consumer wellness brand focused on physical products, paid social growth, and subscription replenishment.

What you will do

• Build and lead a creative pod of creative strategists and performance editors.
• Own the pipeline from customer insight and briefing through production, launch, performance analysis, and iteration.
• Translate performance data and customer research into creative angles, hooks, formats, personas, and segmented growth lanes.
• Design the creative testing system, including hypotheses, measurement, learning loops, and a library of validated insights.
• Direct creator and UGC output, including briefs, formats, and end-to-end content acquisition.
• Set visual and tonal guardrails across acquisition, subscription retention, product launches, retail adaptations, and customer experience.

Requirements

• 8+ years of experience in performance creative and/or direct-response marketing with ownership of paid video.
• Experience personally leading a team producing video ads at high volume.
• Experience marketing physical products through DTC or CPG models; digital-only, app, and SaaS backgrounds are not a fit.
• Strong understanding of performance metrics including hook rate, thumbstop, hold, CVR, CPA, blended CAC, and LTV.
• Strong instincts for female-focused wellness brands and the midlife female consumer.
• Daily use of AI tools for ideation, iteration, and quality assurance.

Nice to have

• Experience scaling a nine-figure DTC brand.
• Experience building and mentoring a creative team while managing executive stakeholders.
• Direct-response or VSL experience.
• Experience with ingestible or supplement brands and subscription replenishment models.
• Based in Austin or open to relocating there.

Culture & Benefits

• Health, vision, dental, and prescription coverage for employees working 32 or more hours per week.
• 75% of medical, vision, and dental premiums covered.
• 401(k) eligibility after the fourth month, with an 80% match on contributions up to 5% of salary.
• $500 monthly wellness credit through JOON.
• Backup childcare access through Helpr, generous time off, and free product.
• Performance bonus and equity in addition to base salary.

Hiring process

• Submit three successful ads with the insight and performance outcome for each.
• Submit one unsuccessful ad and explain what was learned.
• Answer a strategic question about the first three moves for a wellness brand with rising CAC and stale creative.