Senior Director of Product Marketing Competitive and Sales Enablement (Cybersecurity)

Senior Director of Product Marketing Competitive and Sales Enablement

Company

Ping Identity Corporation

Conditions

5 days ago Salary: 137K - 197K

Skills

Candidate Availability

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will lead competitive intelligence and sales enablement programs. You will develop competitive insights, presentations, battlecards, executive briefing content, and sales playbooks. You will partner with product, marketing, sales, and operations stakeholders to turn market intelligence into actionable sales strategies, measure playbook impact, manage enablement platforms, and lead a competitive intelligence team.

Requirements

• BA/BS or equivalent industry experience.
• 15+ years of product marketing, competitive intelligence, and/or sales enablement experience in cybersecurity, IT operations, or networking.
• Previous lead-role experience developing and training sales playbooks.
• Familiarity with identity access management.
• Strong collaboration and cross-functional influence skills.
• Proven ability to build teams, develop people, and link performance to business objectives.

Responsibilities

• Lead ongoing analysis of competitors’ products, pricing, messaging, and go-to-market strategies.
• Develop and maintain competitive selling presentations, battlecards, win/loss insights, and executive briefing content.
• Partner with Product, Marketing, Sales Operations, and Analyst Relations to synthesize market trends and threats.
• Build and maintain modular sales playbooks for buyer personas, verticals, and use cases.
• Collaborate with Sales Enablement to deliver training and reinforcement programs.
• Ensure competitive insights are actionable with Product and Solutions Marketing, Field Enablement, and Sales Leadership.
• Partner with Demand Generation and Sales/Revenue Operations to measure playbook adoption, pipeline impact, and win rates.
• Manage competitive intelligence platforms and enablement solutions.
• Lead, mentor, and grow a competitive and market intelligence team.

Benefits

• Generous PTO and holiday schedule.
• Parental leave.
• Progressive healthcare options.
• Retirement programs.
• Education reimbursement.
• Commuter offset for specific locations.
• Employee Resource Groups.
• Regular company and team bonding events.
• Global volunteering and community initiatives.

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