Senior Product Marketing Manager (Healthcare)

Location: US Remote; compensation range specified for US-based candidates

Salary: $150,000–$165,000 per year

Company

Hims & Hers is a public health and wellness platform providing personalized access to healthcare from diagnosis through treatment and delivery.

What you will do

• Champion customer insights to prioritize healthcare products and customer experiences.
• Partner with Product, Engineering, Design, Analytics, Creative, Brand, Growth, and Retention teams to scale product offerings.
• Define segmentation, positioning, messaging, and adoption tactics for new and existing products.
• Develop go-to-market strategies and briefs informed by customer insights, market trends, and competitive analysis.
• Lead experimentation to improve conversion, engagement, and retention.
• Own complex workstreams across multiple categories and product lines with minimal oversight.

Requirements

• 7+ years of marketing experience, including 5+ years in product marketing, go-to-market, consumer marketing, or integrated marketing strategy.
• Strong storytelling, campaign development, stakeholder influence, and strategic communication skills.
• Experience with experimentation, data-driven marketing, customer insights, and product roadmap influence.
• Proven ability to lead cross-functional teams and complex projects in fast-paced environments.
• Experience communicating marketing strategies to business audiences, including C-suite stakeholders.
• Bachelor’s degree in Business, Marketing, Communications, Psychology, or a related field, or equivalent experience.

Nice to have

• Consumer product marketing experience.
• MBA or master’s degree in marketing or communications.

Culture & Benefits

• Temporary full-time position for 6 months.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Medical, dental, and vision coverage with parental leave.
• 401(k) benefits with employer matching contribution.
• Inclusive, ethics-focused workplace centered on wellness and belonging.