Product Marketing Manager - Provider (Healthcare)

Location: Fully remote within the United States; role location listed as Columbus, Ohio.

Base pay: $76,500–$127,500 per year.

Company

hirify.global, part of McKesson, develops healthcare technology that reduces friction in medication access and helps providers navigate electronic prior authorization.

What you will do

• Develop and execute provider marketing strategies for electronic prior authorization solutions and related provider experiences.
• Translate business priorities, product strategies, provider needs, and workflow insights into marketing and adoption plans.
• Define provider audiences, desired behaviors, channel strategies, messaging, positioning, and success metrics.
• Gather and synthesize customer, market, user, and performance insights with Research, Analytics, Product, and Sales teams.
• Create or guide campaigns, educational resources, digital experiences, and customer-facing content.
• Identify journey friction and conversion barriers, then support testing and optimization using feedback and performance data.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field.
• 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related discipline.
• Experience with positioning, messaging, content strategy, customer journey programs, lifecycle marketing, or product adoption campaigns.
• Ability to translate complex customer, product, market, and performance data into actionable recommendations.
• Experience managing cross-functional initiatives and influencing stakeholders without direct authority.
• Strong written, verbal, presentation, project management, communication, and prioritization skills.

Nice to have

• Experience marketing healthcare technology, medication access solutions, electronic prior authorization platforms, or healthcare services.
• Knowledge of provider workflows, health systems, EHR integrations, healthcare reimbursement, or provider portals.
• Experience with provider adoption, lifecycle marketing, behavior-change initiatives, or healthcare compliance.
• Experience using AI-enabled marketing tools for content development, segmentation, personalization, and campaign optimization.
• Portfolio or samples of previous work.

Culture & Benefits

• Full-time employment with a competitive compensation package.
• Potential annual bonus or long-term incentive opportunities in addition to base pay.
• Cross-functional collaboration across Product, Research, Analytics, Sales, Digital, Brand, Legal, and Compliance.
• Work in an impact-driven healthcare environment focused on improving access to care.