Product Marketing Manager (Hybrid, NJ) (Digital Media)

Location: Hybrid, three days per week in the Newark, New Jersey office

Salary: $85,000–$90,000 base salary annually, plus eligibility for a discretionary bonus of approximately $3,500.

Company

Medscape, a hirify.global division, develops physician portals and mobile applications that provide clinical information, continuing medical education, treatment resources, and professional communication tools.

What you will do

• Lead product marketing initiatives, product launches, go-to-market strategies, and lifecycle management for display, native, and video advertising products.
• Create value propositions, sales enablement materials, positioning packages, and presentation assets for new and enhanced products.
• Manage product innovations, custom offerings, and platform enhancements across digital and video products.
• Analyze video engagement, delivery, conversion, viewability, yield, and campaign ROI metrics to develop product recommendations.
• Design and execute testing initiatives for video placements, creative formats, audience engagement, and campaign performance.
• Coordinate Sales, Production, Marketing Solutions, Editorial, Ad Operations, Inventory, Planning, and Implementation teams.

Requirements

• Bachelor’s degree or equivalent experience and 3+ years of experience in product marketing, digital strategy, or brand management.
• Experience in digital media, publishing, or pharma marketing, including marketing video or rich-media products.
• Strong analytical and data-driven approach with knowledge of digital media, ad serving, programmatic platforms, measurement frameworks, and video advertising metrics.
• Experience launching products, writing technical or business requirements, and leading cross-functional teams through post-launch analysis.
• Knowledge of DMPs, DSPs, SSPs, ad servers, video ad platforms or players, and standards such as VAST and VPAID.
• Exceptional communication, presentation, workflow design, and program management skills.

Culture & Benefits

• Health, dental, and vision insurance.
• Paid time off, including vacation, sick leave, and flexible holidays.
• 401(k) retirement plan with employer matching.
• Life and disability insurance, employee assistance program, and commuter or transit benefits where applicable.
• Equal opportunity and affirmative action employment environment.

Hiring process

• Initial 30-minute phone screen.
• Hiring manager interview, team panel, and interview with a Product Marketing team member.
• Interviews with two senior leaders followed by a final presentation based on a provided prompt.