Product Marketing Manager (Healthcare)

Location: Remote within the United States; listed location: Columbus, Ohio. Travel up to 20%.

Base pay: $76,500–$127,500 per year, with potential bonus and long-term incentive opportunities.

Company

McKesson's hirify.global connects healthcare providers, pharmacies, life sciences organizations, and patients through technology focused on medication access and affordability.

What you will do

• Partner with Product, Sales, Marketing, and Customer Success to support growth and commercial objectives.
• Analyze customer, market, competitive, and performance data to identify opportunities, risks, and recommendations.
• Develop positioning, messaging, value propositions, marketing plans, campaigns, and go-to-market initiatives.
• Optimize buyer journeys and lifecycle programs to improve engagement, adoption, retention, and revenue outcomes.
• Support product launches, roadmap communications, strategic account planning, and industry thought leadership.
• Create content, digital experiences, sales enablement materials, training resources, and customer-facing tools.

Requirements

• 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related field.
• Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.
• Expertise in product positioning, messaging, content strategy, customer journeys, lifecycle marketing, and go-to-market execution.
• Experience with sales enablement, commercial engagement programs, and account-based marketing.
• Ability to translate complex customer, product, market, and performance data into business recommendations and influence cross-functional teams.
• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field.

Nice to have

• Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services.
• Knowledge of biopharma customer segments, reimbursement processes, patient access challenges, and affordability programs.
• Experience creating insight-driven storytelling and data-backed marketing narratives.
• Familiarity with healthcare regulatory and compliance considerations.
• Experience supporting complex B2B healthcare solutions and enterprise buying journeys.

Culture & Benefits

• Fully remote work within the United States.
• Cross-functional collaboration across Product, Sales, Marketing, and Customer Success.
• Competitive compensation package with potential annual bonus and long-term incentives.
• Equal employment opportunity and reasonable accommodation support.