Sr. Marketing Manager - Healthcare (Product Marketing)

Location: Remote within the United States; the posting also lists Columbus, Ohio.

Base pay: $102,000–$170,000 per year, plus potential annual bonus or long-term incentives.

Company

hirify.global is part of McKesson, a Fortune 10 healthcare company delivering products, services, and insights that improve access to quality care.

What you will do

• Develop and execute product marketing strategies for pharmacy, pharmacy benefit manager, and health plan solutions.
• Translate customer needs, market dynamics, business priorities, and product capabilities into adoption plans, positioning, messaging, and value stories.
• Activate go-to-market strategies through industry events, conferences, digital campaigns, and other paid, earned, and owned channels.
• Research customer workflows, market trends, competitive landscapes, and emerging industry opportunities.
• Partner with Product, Brand, Sales, Legal, Compliance, and research teams to deliver consistent and compliant communications.
• Build sales enablement resources and optimize performance metrics, messaging effectiveness, customer engagement, and product adoption.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
• 8+ years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related discipline.
• Demonstrated success with product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions.
• Strong customer insight, market analysis, competitive intelligence, business acumen, analytical thinking, and strategic decision-making skills.
• Ability to influence decisions and lead cross-functional initiatives in a matrixed organization while managing ambiguity and competing priorities.
• Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement.

Nice to have

• Samples or a portfolio of past work.

Culture & Benefits

• Full-time employment with a competitive compensation package.
• Potential annual bonus and long-term incentive opportunities.
• Remote work arrangement within the United States.
• Equal employment opportunities and reasonable accommodation support.