Vice President, Relevance Strategy (Social Commerce)

Location: Hybrid position based in New York, NY, United States, with required workplace attendance and in-office work.

Base salary: $200,000–$240,000 USD per year

Company

hirify.global is a global integrated creative and media agency within the VaynerX family of companies, helping brands win attention, drive relevance, and deliver business results.

What you will do

• Lead cultural strategy, creative thinking, and attention planning across a diverse portfolio of business.
• Develop cultural insights, proprietary points of view, and real-time methodologies focused on social trends, subcultures, and movements.
• Write high-impact briefs and lead fast-paced brainstorms and workshops grounded in current internet culture.
• Manage senior client and external agency relationships, diagnose business needs, and identify cultural challenges behind client briefs.
• Own the strategic side of the new-business process, including pitch deliverables, workshops, and high-stakes presentations.
• Lead the growth and development of strategists and senior directors through goal-setting, performance conversations, and career opportunities.

Requirements

• 12–20 years of experience building brands strategically at top agencies, consulting firms, or creative shops, including significant Fortune 500 client experience.
• Practical experience with social commerce, live shopping, creator ecosystems, marketplaces, or adjacent areas.
• Active experience in enthusiast communities such as trading cards, fashion, beauty, watches, coins, or collectibles.
• Strong understanding of business strategy, digital platform behavior, cultural intelligence, integrated marketing, and attention planning.
• Experience using quantitative and qualitative research tools and behavioral data platforms to identify and act on insights quickly.
• Proven leadership experience developing talent, managing teams, and maintaining high creative and strategic standards.

Nice to have

• Deep familiarity with creators, platforms, programming, distribution, and the mechanics of live commerce.
• Understanding of how social content builds community and creates pathways to commerce.
• Experience working across markets where community, platform, and commerce behavior varies significantly.
• Builder mentality and interest in defining new strategic approaches rather than applying a traditional playbook.

Culture & Benefits

• Inclusive workplace with equal employment opportunities.
• Employer-sponsored 401(k) with match.
• Medical, dental, and vision coverage.
• Unlimited paid time off and caregiver leave.
• Health and wellness benefits.