Associate Vice President, Marketing Strategy & Growth (Healthcare)

Location: Hybrid, Seattle preferred, with travel up to 40% to offices, customer locations, conferences, and company-sponsored events. In-person meetings or trainings at client worksites may be required.

Salary: $199,000–$265,000 per year, plus bonus eligibility.

Company

hirify.global develops evidence-based healthcare content and products focused on improving patient care and the US healthcare system. The organization operates with the resources and benefits of Hearst.

What you will do

• Define and execute a multi-year enterprise marketing strategy aligned with commercial objectives and growth initiatives.
• Establish the Marketing organization’s operating model, governance, investment priorities, performance framework, and budget.
• Lead positioning, messaging, brand governance, demand generation, digital marketing, social media, and customer engagement programs.
• Partner with Sales, Product Management, Customer Success, Revenue Operations, Clinical Leadership, and the Chief Revenue Officer on go-to-market execution.
• Develop executive dashboards and metrics covering pipeline contribution, campaign performance, customer acquisition costs, brand awareness, ROI, and revenue impact.
• Lead AI-enabled marketing transformation, including predictive analytics, intelligent automation, CRM integration, marketing technology, and responsible AI governance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
• At least 15 years of progressive experience leading enterprise marketing organizations across strategy, demand generation, brand management, and commercial growth.
• Experience leading leaders across multiple marketing disciplines and building high-performing marketing leadership teams.
• Proven experience aligning Marketing with Sales, Product Management, Customer Success, and executive leadership in a complex, matrixed organization.
• Experience with enterprise transformation, marketing automation, CRM technologies, customer analytics, predictive marketing, or intelligent workflows.
• Ability to travel up to 40% and attend required in-person client meetings or trainings.

Nice to have

• Master’s degree or MBA.
• Experience with B2B marketing, healthcare technology markets, SaaS growth strategies, account-based marketing, and demand generation.
• Experience working with healthcare payer and provider organizations.
• Experience establishing marketing governance, operating models, and scalable processes.

Culture & Benefits

• Hybrid work environment with a mission focused on patient-centered healthcare.
• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan, flexible spending account, and health savings account.
• Paid time off, personal days, company holidays, and paid volunteer days.
• Paid parental and bonding leave, LGBTQ+ health services, and pet insurance.
• Inclusive workplace with equal opportunity and employee accommodation support.

Hiring process

• Interviews may be audio-recorded and transcribed by AI tools for note-taking; candidates may request an alternative.