Senior Partnerships Brand Manager (Gaming)

Location: San Mateo, California, United States; hybrid collaboration or remote within the United States

Base pay: $155,200–$232,800 USD per year, with potential bonus eligibility.

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, and first-party entertainment experiences to players worldwide.

What you will do

• Identify and develop partnership opportunities across consumer goods, fashion, lifestyle, and related categories.
• Build a pipeline of prospective brand partners and agency relationships.
• Develop strategic recommendations, business cases, pitches, and commercial proposals.
• Lead partnership programs from outreach and negotiation through contracting, creative development, launch, and evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals, deliverables, and contractual commitments.
• Define success measures, track program value, and produce recaps and recommendations for future strategy.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
• 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing, or a related discipline.
• Experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
• Strong relationship management, collaboration, influencing, communication, presentation, and storytelling skills.
• Commercial experience with budgets, contracts, partner valuation, KPIs, and return on investment.
• Ability to travel domestically and internationally and collaborate across global time zones.

Nice to have

• Gaming industry experience and a strong passion for games.
• Interest in gaming, entertainment, creators, sports, fashion, brands, and emerging trends.
• Familiarity with AI-enabled tools for research, ideation, planning, and reporting.

Culture & Benefits

• Hybrid working policy with remote work available for the role within the United States.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Inclusive workplace and equal opportunity employment environment.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.