Senior Partnerships Brand Manager (Gaming)

Location: San Mateo, California, United States; hybrid/remote collaboration

Salary: $155,200–$232,800 USD annual base pay

Company

hirify.global develops PlayStation hardware, network services, and entertainment experiences for a global player audience.

What you will do

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories.
• Build a pipeline of prospective brand partners and agency relationships.
• Develop strategic recommendations, business cases, and pitches connecting audience, cultural, brand, and commercial objectives.
• Lead partnerships from outreach and negotiation through contracting, creative development, launch, and post-program evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals, deliverables, and contractual commitments.
• Collaborate with Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media, and local-market teams.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
• 8+ years of experience in brand partnerships, business development, integrated marketing, licensing, or a related discipline.
• Experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
• Strong relationship-management, collaboration, influencing, presentation, and storytelling skills.
• Commercial experience with budgets, contracts, partner valuation, KPIs, and return on investment.
• Ability to travel domestically and internationally and collaborate across global time zones.

Nice to have

• Gaming industry experience and a strong passion for games.
• Interest in gaming, entertainment, creators, sports, fashion, brands, and emerging trends.
• Familiarity with AI-enabled tools for research, ideation, planning, and reporting.

Culture & Benefits

• Hybrid working policy with remote collaboration.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.