Senior Lifecycle Marketing Manager (B2B SaaS)

Location: London

Company

hirify.global provides an AI-powered spend management platform combining corporate cards, expense management, procurement, and accounts payable for scaling businesses across more than 32 countries.

What you will do

• Build and run renewal and retention campaigns to protect and grow the existing customer base.
• Launch lead-nurture and opportunity-nurture tracks to develop prospects, expand deals, and increase win rates.
• Develop upsell, expansion, win-back, reactivation, and customer advocacy campaigns.
• Align lifecycle campaigns with regional pipeline and retention targets in collaboration with regional marketing leads.
• Partner with marketing operations to ensure accurate campaign tracking and reporting.
• Own external customer email communications and coordinate the overall sending flow across support and product updates.

Requirements

• Senior lifecycle marketing experience in B2B SaaS.
• Hands-on experience building nurture, onboarding, retention, or win-back programs from scratch.
• Deep end-to-end expertise with a marketing automation platform, including segmentation, journey and workflow building, and reporting.
• Ability to work independently as the first person in the role and build without an existing playbook or team.
• Strong cross-functional collaboration with regional marketing, ABM, partnerships, and marketing operations.
• Experience using NRR, GRR, and churn metrics to guide campaign strategy.

Nice to have

• Experience building lifecycle marketing programs from scratch more than once.

Culture & Benefits

• High-performance environment focused on direct feedback, ownership, and measurable outcomes.
• 30 days of paid holiday.
• Week-long exchanges to company locations including London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, and Barcelona.
• Additional medical care and a fully funded sports card.
• Monthly travel allowance for commuting to the office.
• Access to the hirify.global product.