CRM & Lifecycle Marketing Lead (B2B)

Location: London or Barcelona. Proton is office-first and expects most working time to be spent in the office, with some flexibility to work from home.

Compensation in Barcelona: €46,000–€71,000 gross annually. Compensation for other locations is discussed during the interview process.

Company

Proton builds privacy-first products including Proton Mail, Proton VPN, Proton Drive, and Proton Pass for more than 100 million users worldwide.

What you will do

• Own the end-to-end B2B lifecycle strategy across self-serve, sales-led, partner, and MSP motions.
• Design and operationalize lead nurture, trial onboarding, activation, adoption, renewal, churn prevention, upgrade, cross-sell, and win-back programs.
• Take HubSpot from early-stage implementation to mature CRM operations, including lifecycle stages, lead and account scoring, routing, handoffs, attribution, and data governance.
• Partner with RevOps, Data, Martech, Sales, Customer Success, and Product to integrate product events, billing, usage, firmographic, and intent data.
• Bring predictive churn, expansion, fit, and intent models into production and own funnel, lifecycle, activation, retention, and expansion reporting.
• Lead structured experimentation, optimization, stakeholder enablement, and documentation for scalable CRM processes.

Requirements

• Significant experience in B2B lifecycle marketing, CRM, or marketing operations within a SaaS company, ideally a scale-up.
• Deep hands-on experience configuring and operating CRM and marketing automation platforms.
• Experience with hybrid self-serve and sales-led B2B motions.
• Strong analytical and commercial skills, including account segmentation and experimentation.
• Working knowledge of GDPR and consent management in a privacy-focused environment.
• Ability to work primarily from the London or Barcelona office.

Culture & Benefits

• Mission-driven work focused on privacy, transparency, and user trust.
• Stock options and ownership in an independent, community-funded company.
• Health coverage, retirement options, generous leave, wellness support, and learning and development opportunities.
• Flexible scheduling combined with in-person collaboration.
• Office-provided lunch and snacks, plus public transport, bike, or parking support.