Marketing Manager - International B2B

Location: London, United Kingdom; hybrid position with two office days per week

Company

hirify.global provides technology that helps restaurants manage their operations, connect with diners, and grow their businesses.

What you will do

• Design, build, and scale growth marketing systems and campaigns for international B2B customer acquisition and expansion.
• Plan and produce B2B content, including research, case studies, and gated assets, to generate qualified pipeline among restaurant and hospitality decision-makers.
• Own content strategy, email campaigns, website creation, and lead-generation programs to improve engagement and conversion.
• Build full-funnel lead tracking, reporting, and multi-channel attribution frameworks connected to the sales CRM.
• Apply AI tools and predictive analytics to audience segmentation, campaign personalisation, workflow automation, and data analysis.
• Lead rapid A/B and multivariate testing to improve iteration speed, conversion rates, ROI, and customer lifetime value.

Requirements

• 8+ years of relevant experience in growth, lifecycle, or performance marketing within a B2B environment.
• Strong experience with multi-channel attribution, full-funnel lead tracking, and campaign performance measurement.
• Experience producing B2B content that directly supports lead generation and pipeline development.
• Practical experience using AI tools or automation in marketing workflows, campaign execution, or data analysis.
• Hands-on experience building landing pages and web assets with HTML, CSS, and WordPress, as well as creating email campaigns.
• Experience managing Salesforce and Marketo.

Nice to have

• Experience driving international B2B growth across diverse markets and cultures.
• Experience with multi-touch attribution, pipeline reporting, funnel analysis, prospecting campaigns, and customer lifecycle retention modelling.
• Experience evaluating emerging AI marketing technologies, copilots, or marketing automation platforms.
• Experience collaborating with content, SEO, brand, and design teams.
• Interest in restaurants, hospitality, and dining culture.

Culture & Benefits

• Hybrid work with two office days per week in London and flexibility for a global workforce across time zones.
• Work from almost anywhere for up to 20 days per year.
• Five weeks of paid vacation, paid parental leave, birthday leave, and an annual company-wide week off.
• Private health and dental insurance, pension contributions, income protection, life assurance, and an Employee Assistance Program.
• Therapy sessions, Headspace subscription, development funding, leadership development, and access to on-demand learning.
• Travel discounts, volunteer time, employee resource groups, gym membership, commuter support, social events, and free lunch two days per week.