Director of Product Marketing (Fintech)

Location: Remote

Company

Proof provides identity infrastructure for high-consequence transactions, including verifiable credentials, identity verification, online notarization, and authorization for AI agents.

What you will do

• Own product and solution positioning for verifiable digital credentials, identity verification, eSign/eNotary, and agentic authorization across banking, mortgage, insurance, and wealth segments.
• Lead product and feature launches from readiness and tiering through announcements, sales enablement, and post-launch measurement.
• Build sales tools including pitch decks, solution briefs, discovery guides, ROI tools, objection handling, and demo narratives.
• Lead customer research, win/loss analysis, persona research, competitive intelligence, and battlecard development.
• Partner with Product on pricing, packaging, roadmap priorities, regulatory developments, analyst briefings, demand programs, content, and events.
• Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team.

Requirements

• 10+ years of B2B product marketing experience in SaaS, fintech, identity, security, or infrastructure.
• 3+ years leading product marketing teams and end-to-end launches.
• Experience marketing technical or API-driven products to regulated enterprise buyers, ideally financial institutions.
• Experience creating positioning for new or emerging categories and improving pipeline and win rates through launches.
• Technical fluency in PKI, cryptographic credentials, identity verification, and fraud concepts.
• Excellent writing, storytelling, presentation, executive, customer, and analyst engagement skills.

Nice to have

• Familiarity with W3C Verifiable Credentials, ISO mDL, NIST 800-63, or KYC/AML compliance.
• Experience marketing AI or agentic products and addressing trust and authorization challenges.
• Experience with developer- or platform-led motions alongside enterprise sales.

Culture & Benefits

• Remote work with a monthly work-from-home stipend.
• Medical, dental, vision, life insurance, disability coverage, and a 401(k) plan with a 4% match.
• Unlimited sick and vacation time, 14 paid company holidays, and 12 weeks of paid parental leave.
• Four-week sabbatical after five years of continuous full-time employment.
• Professional development credit, wellness reimbursement, fertility and gender-affirmation health reimbursement, and lunch credit.
• Culture centered on ownership, integrity, perseverance, continuous improvement, security, and compliance.