Director, Product Marketing (AI)

Location: Remote within the United States; office location in El Segundo, California.

Company

hirify.global builds GovTech and SaaS solutions that help government and education organizations manage HR, compliance, and the employee journey.

What you will do

• Define and execute product marketing strategy, positioning, messaging, and differentiation across four industry verticals and three brands.
• Lead competitive intelligence and provide actionable insights to Sales, Marketing, and Product.
• Own go-to-market strategy and execution for new product launches, quarterly feature releases, and pipeline growth.
• Lead and develop a team of six product marketing managers as a player/coach, including prioritization, performance standards, and career growth.
• Oversee customer insight programs, annual conference content, sales enablement materials, and multi-channel marketing campaigns.
• Identify and build AI-powered systems and automations that reduce repetitive work.

Requirements

• 7+ years of marketing experience, including 3+ years directly managing and developing a team.
• Proven experience developing marketing strategies, launching products, building pipeline, and driving revenue growth.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Experience creating sales enablement materials and partnering with Product on launch sequencing and GTM timing.
• Strong written and verbal communication skills and cross-functional collaboration with Product, Sales, Customer Success, and Marketing leadership.
• Hands-on familiarity with Salesforce, Asana, ClickUp, Gong, Eloqua, or comparable platforms.

Culture & Benefits

• Remote working opportunities within the United States.
• Medical, dental, vision, and other benefits for full-time employees.
• Generous paid time off and 12 weeks of paid parental leave.
• 401(k) matching.
• Autonomy, supportive leadership, and an inclusive and diverse environment.

Hiring process

• The hiring process may include AI screening for keywords and minimum qualifications, followed by recruiter review.