Principal Demand Generation Manager (Campaign Development)

Location: United States

Salary: $164,600–$283,050 USD per year, depending on pay zone. The package may also include an annual performance bonus, equity, and benefits.

Company

Databricks is a data and AI company providing a unified platform for data, analytics, AI applications, and agents.

What you will do

• Lead the planning and scaling of integrated marketing campaigns across the organization.
• Define campaign frameworks, GTM themes, audience strategies, targets, investment mixes, and channel activation plans.
• Coordinate biannual strategic marketing plans across Demand Generation, Field Marketing, Corporate Events, Partner Marketing, and Industry teams.
• Provide marketers with strategic guidance, templates, and planning standards for consistent execution.
• Translate campaign strategy into business requirements for scalable campaign operations, workflows, data fields, and processes.
• Improve campaign planning agility, feedback loops, readiness visibility, and performance reporting for senior leadership.

Requirements

• 7+ years of professional experience, including 5+ years in demand generation marketing within a high-growth company.
• Experience developing, executing, and measuring integrated campaigns end to end.
• Experience building operational frameworks, planning processes, templates, and feedback loops in a complex marketing organization.
• Experience managing campaign investments and using performance analysis for prioritization and resource allocation.
• Strong executive presence, communication, stakeholder management, and cross-functional influence skills.
• Ability to prioritize competing demands and adapt in a dynamic, fast-paced environment.

Culture & Benefits

• Comprehensive benefits and perks, with details varying by region.
• Potential eligibility for annual performance bonuses and equity.
• Commitment to an inclusive workplace and equitable hiring practices.