Senior Lifecycle Marketing Manager (AI)

Location: Remote in Europe or Asia

Company

Recruitment for a fast-growing international AI company developing a high-volume B2C consumer product with recurring-purchase and monetization models.

What you will do

• Own CRM performance across first-purchase conversion, repeat purchase frequency, token revenue, retention, reactivation, and LTV.
• Build customer segments, triggers, campaigns, and automated lifecycle journeys.
• Design, run, and scale CRM experiments focused on conversion and monetization.
• Analyze customer behavior and revenue performance, measuring impact through attribution, incrementality, and before-and-after analysis.
• Work cross-functionally to implement CRM initiatives and improve the function's contribution to revenue.
• Lead or coach CRM specialists where applicable and use AI tools for analysis, personalization, experimentation, and content development.

Requirements

• Proven track record of personally delivering significant commercial impact through CRM, supported by measurable baseline, actions, ownership, timeframe, and results.
• Hands-on B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency, or another recurring-purchase model.
• Experience building segments, triggers, campaigns, experiments, and automated lifecycle journeys.
• Strong understanding of revenue, conversion, retention, LTV, CRM attribution, and incrementality.
• Ability to work independently, make data-driven commercial decisions, solve problems, and create momentum without a finished playbook.
• English at C1–C2 level; comfortable working with uncensored AI models and adult-oriented content.

Nice to have

• Experience in iGaming, free-to-play gaming, or other repeat-purchase models.
• Experience leading or coaching CRM specialists.
• Experience using AI for CRM analysis, segmentation, personalization, experimentation, or content development.

Culture & Benefits

• B2B engagement preferred.
• Competitive salary package with an additional performance-based bonus.
• Significant ownership of CRM growth and monetization.
• Direct reporting line to the Co-founder and CMO.
• International, high-growth AI environment.