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Текст:
Hirify AI/Оригинал
TL;DR
Campaign Automation Manager (Email Marketing/Marketing Automation): Building and managing personalized email and push lifecycle and promotional campaigns with an accent on segmentation, campaign operations, and performance optimization. Focus on running A/B tests, analyzing campaign results, creating reports and queries, and coordinating personalization with design, analytics, database, and development teams.
Location: Dallas, TX, United States; other location: Nashville, TN. This is an onsite role involving general office functions and occasional lifting up to 25 pounds.
Company
Bed Bath & Beyond is a retail and ecommerce company focused on inclusive customer and employee experiences.
What you will do
Set up and maintain marketing automation platforms.
Build and manage email and push lifecycle, promotional, personalized, ad hoc, and automated campaigns.
Run A/B tests across segmentation, cadence, subject lines, copy, offers, and layouts.
Monitor campaign performance, optimize KPIs, and prepare reports and analyses for stakeholders.
Coordinate with design, UX, content, merchandising, database administration, analytics, frontend, and development teams.
Create customer segmentation and personalization solutions, including ad hoc queries and end-user reports.
Requirements
At least 1 year of email marketing experience.
Bachelor’s degree in marketing, economics, finance, information systems, business management, or a related field.
Proficiency in Microsoft Excel and other Microsoft Office programs.
Strong financial and analytical skills, attention to detail, business judgment, problem-solving, communication, and time-management skills.
English copy-editing skills and the ability to manage operational schedules and production work.
Availability to work beyond normal business hours, including weekends, when needed.
Nice to have
Familiarity with Braze.
Familiarity with SQL and HTML.
Culture & Benefits
Inclusive workplace culture centered on understanding, acceptance, respect, and individuality.
Fast-paced environment requiring multitasking and efficient execution.
Full-time employment with cross-functional collaboration across marketing, technology, analytics, and merchandising.
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