Marketing Lead (B2B SaaS)

Location: Remote from the United States or Canada, aligned with Eastern or Central Time. Remote work abroad is available for up to 40 days per year.

Salary: US$130,000–US$150,000 plus a US$10,000–US$15,000 bonus; or CA$130,000–CA$145,000 plus a CA$10,000–CA$15,000 bonus.

Company

hirify.global and fotograf.de provide B2B SaaS and e-commerce platforms that help professional photographers manage photos, communicate with clients, process orders, and handle payments.

What you will do

• Define product value propositions, go-to-market playbooks, and customer positioning.
• Audit and improve go-to-market execution for product launches across Product, Revenue, and Support.
• Own the campaign calendar and plan campaigns for the US, Germany, Austria, Switzerland, and UK markets.
• Deliver online and offline events connected to campaign and growth targets.
• Build digital and in-person community programs for customers, prospects, and advocates.
• Lead a four-person team covering product marketing, content, events, community, and social media, while managing the website and graphic design agency.

Requirements

• 7–10 years of B2B SaaS marketing experience, including product marketing and go-to-market launches.
• Experience marketing to small and mid-sized businesses.
• Experience leading a marketing team and establishing operational workflows.
• Strategic go-to-market thinking combined with hands-on campaign execution.
• Ability to align Product, Sales, and Customer Support stakeholders across markets.
• Excellent written and spoken English; remote work must be based in the United States or Canada and aligned with Eastern or Central Time.

Nice to have

• Experience with the Atlassian suite.

Culture & Benefits

• Remote-first work focused on impact rather than fixed office hours.
• Flexible work abroad for up to 40 days per year.
• Flexible unlimited paid time off and flexible sick days.
• Medical, dental, and vision insurance with additional coverage options.
• Education budget, online fitness and wellness classes, and an international, inclusive work environment.