Product Marketing Lead (Freight)

Location: Hybrid in Austin, TX or Palo Alto, CA; Bay Area or Austin-based

Salary: $185,000–$210,000 annual base salary, plus equity

Company

hirify.global is a fintech platform modernizing the U.S. trucking and logistics industry through fleet fuel management solutions for owner-operators and small fleets.

What you will do

• Lead the marketing strategy for the Freight business, identify growth opportunities, set priorities, and drive commercial impact.
• Define the go-to-market strategy for integrating Parade’s freight technology into the platform.
• Own B2B product marketing, including positioning, messaging, product launches, and customer research.
• Coordinate Growth, Brand, Creative, Content, Lifecycle, Product, Sales, and Customer Success around integrated strategies.
• Translate complex technology into clear messaging, campaigns, sales materials, and customer communications.
• Build AI-powered marketing workflows and measure impact across acquisition, activation, retention, expansion, and revenue.

Requirements

• 7+ years of experience in B2B product marketing, go-to-market, or business leadership.
• Experience with business economics, complex B2B sales cycles, and measurable growth outcomes.
• Strong strategic leadership, budget ownership, prioritization, and cross-functional influence without direct authority.
• Ability to conduct customer research and turn complex products into positioning, messaging, and compelling copy.
• Hands-on experience building with AI and creating workflows that improve marketing operations.
• Must be based in Austin, TX or Palo Alto, CA, with a hybrid work approach.

Nice to have

• Experience in freight, logistics, or transportation technology.
• Background in SaaS, technology, marketplaces, or related industries.

Culture & Benefits

• Collaborative, high-growth startup environment with significant ownership.
• Competitive salary, equity, and multiple health benefit options.
• Commuter benefits, lunches and snacks, and Responsible Time Off.
• 401(k) matching and support for major career growth.
• Annual company offsite event.
• Values centered on customer obsession, ownership, creative problem-solving, attention to detail, and curiosity.