Director, Paid Media & Search Strategy

Location: Stamford, Connecticut, United States; hybrid work environment

Base salary: USD 120,000–167,000 per year, plus an eligible annual bonus or uncapped sales incentive plan.

Company

hirify.global provides research, analysis, and technology insights to enterprise leaders and supports more than 13,000 client enterprises globally.

What you will do

• Develop paid media strategies, channel plans, investment recommendations, and optimization priorities across search, social, video, display, programmatic, and emerging platforms.
• Build audience targeting and segmentation strategies in partnership with Sales and Marketing leadership.
• Set governance, measurement standards, platform best practices, and strategic guidance for paid media and advertising technologies.
• Lead organic search, paid search, Answer Engine Optimization, and AI-driven search strategy in partnership with SEO resources.
• Evaluate and manage agency and vendor recommendations, holding partners accountable for quality, innovation, execution, and performance.
• Define KPIs, dashboards, attribution approaches, and testing programs with Analytics, CRM, and Marketing Operations teams.

Requirements

• 10+ years of progressive experience in paid media, digital marketing, performance marketing, media strategy, or a related discipline.
• Demonstrated expertise across search, paid social, video, display, and programmatic advertising.
• Experience developing audience and targeting strategies in complex B2B organizations.
• Experience managing agencies, influencing senior stakeholders, and evaluating strategic recommendations.
• Strong understanding of measurement methodologies, attribution, and campaign performance evaluation.
• Experience leading or partnering closely with SEO functions.

Nice to have

• Experience in a Center of Excellence model supporting multiple business units or stakeholder groups.
• Deep expertise with Google Ads, Performance Max, YouTube, LinkedIn, Microsoft Ads, and programmatic platforms.
• Experience managing significant media investments and budget allocation.
• Background in B2B marketing, event marketing, demand generation, or information services.

Culture & Benefits

• Hybrid work environment with flexibility to work virtually when productive and collaborate in person.
• Inclusive, globally diverse workplace focused on collaboration and measurable client results.
• Generous paid time off and market-leading benefits.
• 401(k) match of up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• Professional growth opportunities and exposure to AI research, technology, and emerging business trends.