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Growth Marketing Manager (Healthtech)
120 000 - 150 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (Healthtech): Owning paid search, social, programmatic, SEO, and AI assistant visibility to generate qualified pipeline for healthcare provider organizations with an accent on high-intent search strategy, audience targeting, and conversion measurement. Focus on building growth channels from scratch, optimizing campaigns toward CPL, CPQL, and pipeline contribution, and structuring content for AI-driven discovery.
Location: New York City, United States; work from the Hudson Square office 4 days per week.
Salary: $120,000–$150,000 per year, plus equity and bonus.
Company
uses proprietary models to automate complex healthcare paperwork, helping providers reduce patient delays, improve referral intake, and get paid by insurers.
What you will do
- Run paid campaigns across Google, LinkedIn, and Meta, including keyword strategy, bidding, audience targeting, and landing page alignment.
- Own The Trade Desk and programmatic campaigns, including account-based targeting and connected TV.
- Lead SEO and AEO initiatives focused on high-intent provider searches and visibility in AI assistants.
- Build measurement frameworks for CPL, CPQL, conversion quality, and pipeline contribution.
- Own a shared pipeline goal, test new channels and AI-enabled workflows, and scale successful experiments.
- Partner with Sales, Content Marketing, Brand, and Design on target segments, offers, and creative.
Requirements
- 2–4 years of experience owning paid marketing programs end to end, ideally in B2B SaaS.
- Hands-on experience building enrichment and audience workflows in Clay.
- Quantitative fluency across CPL, CPQL, and pipeline contribution.
- Experience building a growth channel from zero and scaling successful campaigns.
- Comfort experimenting with AI tools and evaluating where they create value.
- Ability to work from the New York City office 4 days per week.
Nice to have
- Management consulting experience at MBB or a similar firm.
- Experience with The Trade Desk or another DSP.
- Healthcare or healthtech experience.
- Experience running Reddit, X, or trade media campaigns.
- Campaign examples demonstrating strong creative judgment and strategic thinking.
Culture & Benefits
- High-impact environment focused on reducing patient delays across the U.S. healthcare system.
- Opportunity to develop operational expertise with scaling systems, tools, and infrastructure.
- Collaborative work with a driven team in the Hudson Square office.
- Free lunch and an office pantry stocked with snacks.
- Unlimited PTO, 100% paid employee health benefit options, an employer-funded 401(k) match, and competitive parental leave.
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