Lead Paid Search Strategist

Location: Remote role associated with San Francisco, United States; hiring is limited to countries where hirify.global has a legal entity.

Salary: $116,100–$151,575 (Zone C), $126,000–$164,500 (Zone B), or $139,500–$182,125 (Zone A) per year, depending on location.

Company

hirify.global develops collaboration software products including Jira, Confluence, Trello, and Loom for teams and organizations.

What you will do

• Own global paid search strategy, governance, analysis, optimization, and best practices across hirify.global’s product portfolio.
• Scale search automation, custom bid algorithms, value-based bidding, and automated campaign formats.
• Direct agency partners on campaign execution, pacing, buildouts, and quality assurance across regional and product accounts.
• Partner with Data Science on incrementality, attribution, enterprise MMM, MTA, and customer lifetime value modeling.
• Lead search forecasting, budget reallocations, brand defense, competitor counter-conquesting, and ad copy experimentation.
• Align search strategy with AI Overviews, conversational answer engines, privacy-focused tracking, Product Marketing, Web, and executive stakeholders.

Requirements

• 8+ years of paid search, SEM, or PPC experience in high-growth B2B SaaS or enterprise technology environments.
• Experience independently managing and forecasting multi-million-dollar annual search budgets.
• Ability to define requirements and direct implementation and QA for Conversion APIs, offline conversion pipelines, attribution models, and value-based bidding architectures.
• Expertise in causal experimentation, geo-lift and holdout testing, attribution modeling, and customer journey measurement across PLG and enterprise sales funnels.
• Experience directing media agencies and communicating performance narratives, trade-offs, and business cases to senior and executive leadership.

Nice to have

• Working knowledge of SQL, BigQuery, Google Ads Scripts, Tableau, or Looker.
• Experience with international search expansion and multilingual campaign governance.

Culture & Benefits

• Remote work with flexibility to work from home, an office, or a combination depending on applicable hiring locations.
• Health and wellbeing resources.
• Paid volunteer days and community engagement support.
• Potential eligibility for bonuses, commissions, equity, and additional benefits.
• Recruitment accommodations and adjustments are available when needed.