Associate Director, Paid Search (AI)

Location: Hybrid in New York, Florida, New Jersey, or Texas. Employees based in or near the New York headquarters are expected to work weekly in the office.

Salary: $120,000 per year, plus performance-based compensation.

Company

hirify.global is a growth marketing agency that combines strategic marketing services with AI-powered commerce technology for e-commerce, media, DTC, and social commerce brands.

What you will do

• Own paid search strategy, performance, and growth across a portfolio of high-growth U.S. brands.
• Lead annual and quarterly planning, budget allocation, channel mix, audience strategy, forecasting, and creative roadmaps.
• Oversee campaign architecture, bidding, optimization, testing, and account performance across Google, YouTube, Bing, App Install, and emerging AI search platforms.
• Present business reviews, growth roadmaps, forecasts, and strategic recommendations to CMOs and senior client stakeholders.
• Develop attribution models and KPI frameworks with Analytics to evaluate cross-channel performance.
• Manage, coach, and develop Paid Search Managers and Specialists while setting quality and delivery standards.

Requirements

• 7+ years of paid media advertising experience, including 5+ years specializing in paid search and Google Ads.
• Experience managing high-growth consumer brands with aggregate monthly paid search spend of $1M+.
• Proven ability to scale Google Ads accounts beyond $1M per month while maintaining or improving efficiency.
• Experience leading and developing at least three paid media practitioners.
• Expert command of Google Ads and strong familiarity with YouTube, Microsoft Advertising, App Install, and emerging AI search advertising.
• Strong executive-level client management, forecasting, e-commerce funnel, performance analytics, creative testing, and communication skills.

Culture & Benefits

• Remote-first culture with hybrid expectations for employees based in or near the New York headquarters.
• Unlimited PTO and U.S. holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) program with company match and profit-sharing opportunities.
• Flexible parental leave and interdisciplinary professional growth opportunities.