Director, Paid Content Strategy

Location: Remote or hybrid in Los Angeles or New York, United States

Salary: $90,000–$115,000 annual salary

Company

hirify.global is a social transformation agency combining data and analytics, strategy, technology, and creativity to develop social-first work for global brands.

What you will do

• Lead paid and content strategy across client work, connecting paid media with social, creative, audience, and business strategies.
• Develop integrated paid and organic social approaches, including channel strategies, investment recommendations, targeting, testing, and activation plans.
• Partner with Creative and Strategy teams to design ideas for specific platforms, placements, audiences, and formats.
• Execute and manage paid social campaigns, including setup, trafficking, optimization, and performance evaluation.
• Translate campaign data into actionable creative, content, investment, and measurement recommendations.
• Help build the agency’s paid capability through new products, partnerships, tools, processes, and best practices.

Requirements

• 7+ years of experience in paid media, social strategy, content strategy, or integrated marketing, ideally in an agency environment.
• Deep expertise in paid social strategy and activation across major social platforms.
• Strong ability to connect audience, content, creative, media, and business objectives.
• Hands-on experience managing paid campaigns and operating directly within paid platforms.
• Strong analytical, communication, presentation, and relationship-building skills.
• Entrepreneurial mindset with the ability to work independently and collaborate across specialist teams.

Nice to have

• Experience with emerging platform capabilities, innovative ad formats, and experimentation.
• Experience supporting pitches, new business, and client growth.
• Experience building a paid media capability or department.

Culture & Benefits

• Medical, dental, vision, and other employee benefits.
• 401(k) and Roth retirement investment options with employer match.
• Gym and professional development stipends.
• Wellness program supporting mental, physical, and financial wellbeing.
• Culture Club activities, DEI Council, and Employee Resource Groups.
• Commute and parking benefits.