Patient Marketing Manager (Healthcare)

Location: Remote, United States

Salary: $115,000–$140,000 annually, depending on location and experience.

Company

hirify.global is a value-based oncology company providing personalized cancer care through care navigation, symptom-focused support, behavioral health care, social resources, and hybrid in-person and virtual services.

What you will do

• Shape and execute patient acquisition and engagement strategies to educate prospective patients and increase enrollment.
• Develop and deploy multichannel campaigns across email, SMS, brochures, direct mail, out-of-home, and digital channels.
• Write patient- and provider-facing emails, brochures, landing pages, scripts, and other campaign collateral.
• Partner with the enrollment team by providing messaging, content, and campaigns for prospective patient outreach.
• Manage the patient marketing calendar and use marketing automation platforms and CRM tools to deliver targeted communications.
• Run A/B tests, analyze campaign performance, and optimize messaging across the prospective patient journey.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 4–7 years of progressive marketing experience, including required B2C or direct-to-consumer experience.
• Strong independent writing skills and a portfolio of patient- or provider-facing marketing samples.
• Hands-on experience with lifecycle campaigns, segmentation, personalization, and A/B testing in platforms such as Braze, Salesforce Marketing Cloud, or HubSpot.
• Experience with multichannel campaigns, CRM tools such as Salesforce, performance analysis, and project management.
• Working knowledge of HIPAA, TCPA, and CAN-SPAM compliance and consent requirements; experience using AI tools in marketing workflows.

Nice to have

• Experience in digital health, healthcare, wellness, consumer subscriptions, patient marketing, or another regulated industry.
• Basic HTML knowledge and experience with out-of-home campaigns.

Culture & Benefits

• Fully remote role supporting a mission to improve the cancer care experience.
• Early-stage, fast-paced environment with responsibility for work from strategy through execution.
• Close collaboration across marketing, enrollment, clinical, and operations functions.
• Patient-facing roles require Basic Life Support certification and compliance with the employee vaccination and testing policy by the start date.