Lifecycle Marketing Manager (Klaviyo)

Location: Los Angeles, CA or Austin, TX; hybrid required

Company

hirify.global builds payment infrastructure that helps consumers use HSA/FSA funds for eligible health and wellness purchases while helping merchants offer compliant purchasing experiences.

What you will do

• Own Klaviyo customer journeys across welcome, onboarding, post-purchase, cross-sell, win-back, and seasonal FSA deadline campaigns.
• Build event-driven and personalized email journeys using product catalog data, custom events, dynamic templates, and integrations with the product and Sanity CMS.
• Run the campaign calendar, including the weekly newsletter, SMS campaigns, seasonal sends, and merchant-partner communications.
• Write email and SMS copy, build and QA campaigns in Stripo and Klaviyo, and edit HTML when needed.
• Own segmentation, sending frequency, consent capture, deliverability, and lifecycle touchpoints on hirify.global.com.
• Run ongoing testing and report on engagement, repeat purchases, revenue, attribution, and channel targets.

Requirements

• 4+ years of experience in lifecycle, CRM, or retention marketing; 6+ years for Senior consideration.
• Hands-on Klaviyo experience with flows, segments, custom events, metrics, product catalogs, SMS, and template language.
• Experience running SMS programs, including consent management and TCPA compliance.
• Demonstrated success growing repeat purchase rate or customer lifetime value through lifecycle programs.
• Strong email and SMS copywriting skills, with a portfolio of work written personally.
• Working knowledge of HTML/CSS for email, Stripo or similar builders, lifecycle attribution, reporting, and structured A/B testing.

Nice to have

• Experience with Sanity, Contentful, or another headless CMS.
• SQL or BI experience with tools such as Omni, Looker, or Snowflake.
• Familiarity with the Klaviyo API, GTM, and on-site identity or tracking.
• Experience in health and wellness, fintech, regulated categories, HSA/FSA, or co-branded partner campaigns.
• Comfort using AI tools to draft, build, and QA campaigns.

Culture & Benefits

• Hands-on role with approximately 70% building and shipping and 30% strategy, testing, and reporting.
• Collaboration with Product Engineering, Partner Marketing, Content, and Consumer Marketing.
• Fast-growing startup environment focused on health, wellness, and merchant partnerships.
• Customer-first approach focused on helping people understand and use their HSA/FSA benefits.