Digital Campaign Manager (Digital Media)

Location: Toronto, Canada; onsite role

Salary: CAD 93,000–116,200 per year

Company

Procter & Gambl is a corporation with a portfolio of consumer brands and national multichannel advertising activities.

What you will do

• Lead short- to mid-term strategic media planning and set media direction for assigned brands.
• Manage end-to-end execution of digital campaigns, including setup, trafficking, tracking, tagging, flighting, asset collection, and ad serving.
• Coordinate with media planning, creative, brand, analytics, media vendor, and external teams on campaign requirements, KPIs, audience targeting, timelines, reporting, and billing.
• Provide technical and operational guidance, training, quality assurance, troubleshooting, and resolution of issues across display, video, CTV, OTT, social, and retail search campaigns.
• Monitor, analyze, and optimize campaign performance; create, QA, and distribute reports to stakeholders.
• Recommend solutions to complex short- and long-term media challenges and evaluate transformative media improvements.

Requirements

• Bachelor’s degree.
• 3+ years of strategic media or media execution experience, preferably with a multichannel national advertising client.
• Advanced understanding of digital media, programmatic, and social channels, with the ability to act as a technical expert.
• Understanding of digital media planning and buying, ad serving capabilities, and campaign implementation and execution.
• Experience with third-party ad servers and technology solutions such as Google Campaign Manager/DoubleClick DCM, Innovid, DoubleVerify, Nielsen, or ComScore.
• Comfort with technology stacks, including tag creation and quality assurance.
• Working understanding of buying and investment processes and tools for OLV, DOOH, and Search.
• Strong analytical capability, including triangulating data, brand goals, and opportunities.
• Ability to manage multiple stakeholders and priorities while balancing short- and long-term needs and implications.
• Ability to empower multifunctional team members through coaching.

Culture & Benefits

• Full-time employment.
• Work with multifunctional internal teams, external partners, and media vendors.
• Role supports national multichannel advertising and transformative media improvements.