Growth Marketing Manager (Meta/TikTok)

Location: Fully remote; open to candidates anywhere in the U.S. or Canada.

Estimated base salary: $140,000–$170,000 per year, plus a pre-IPO equity package.

Company

Owner is an AI-native software platform helping independent restaurants and other local businesses manage websites, online ordering, CRM, POS, customer acquisition, and operations.

What you will do

• Set the strategy and lead execution, optimization, and scaling of Meta and TikTok paid social campaigns.
• Manage full-funnel performance using lead quality, pipeline conversion, customer acquisition cost, and revenue outcomes.
• Build processes for budget allocation across channels, campaigns, and products.
• Develop and run structured experiments across audiences, creative, bidding, campaign structures, and landing pages.
• Partner with Creative, Analytics, Engineering, Marketing Operations, Sales, external agencies, and creators to improve tracking, creative performance, lead quality, and conversion.
• Build AI-powered campaign workflows and automated performance reporting to accelerate testing and improve efficiency.

Requirements

• 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization.
• A track record of maintaining efficiency while scaling paid social spend and customer acquisition.
• Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative.
• A systems mindset and experience building scalable processes.
• Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization.
• Excellent communication skills, including turning data into actionable insights, engaging a range of stakeholders, and influencing business decisions.
• Comfort working in a fast-moving, high-ownership, and ambiguous environment.

Culture & Benefits

• Remote-first workplace with a globally distributed team.
• Comprehensive health coverage.
• Unlimited paid time off.
• Additional perks and a generous pre-IPO equity package.
• Cross-functional collaboration with senior growth marketing managers, creative strategists, agencies, and creators.