Senior Paid Media Manager (AI)

Location: Remote, AB; the position is expected to be performed outside of Ontario, with availability for US Eastern Time or similar hours and sufficient overlap with colleagues in North America and Europe when needed.

Company

Managed.com operates specialist brands in business technology, infrastructure, and channel commerce, including hirify.global, ColoCrossing, Hostopia, CloudBlue, and LogoMaker.

What you will do

• Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, and other relevant channels.
• Plan, allocate, and optimize annual six-figure advertising budgets while setting KPIs, monitoring performance, and reporting recommendations to leadership.
• Manage keyword research, competitive analysis, bid strategies, campaign structures, audience targeting, and first-party and third-party data across regions and devices.
• Create and refine ad copy and creative, run A/B tests across advertisements, landing pages, and campaign concepts, and improve customer journeys, conversion paths, and attribution.
• Use the internal AI-connected paid media system and other AI workflows to review performance, streamline work, and support optimization decisions.
• Partner with web development, content, SEO, leadership, agencies, and vendors to improve tracking and landing-page performance, coordinate paid and organic search, reduce click-fraud risk, and share best practices.

Requirements

• 5+ years of experience managing paid media campaigns, including at least 2 years in a senior role.
• Hands-on experience managing paid media platforms and personally managing annual advertising budgets of six figures or more; strategy-only or agency-oversight experience is insufficient.
• Expert knowledge of paid search, paid social, display, and remarketing, with the ability to translate business goals into effective campaigns.
• Advanced analytical and attribution skills, including using customer-journey and campaign data to improve conversion paths and performance.
• Ability to design and interpret A/B tests involving ad copy, creative, and landing pages, and to write and refine effective brand-aligned ad copy and creative.
• Experience with marketing automation and CRM systems; comparable platforms are acceptable.
• Experience with, or a demonstrated interest in, using AI to streamline workflows, review performance, and support campaign optimization.
• Careful project management, clear recommendations, effective presentation of performance data to leadership, and the ability to work independently from idea to results while keeping remote partners aligned.
• Fluency in written and spoken English.

Nice to have

• Experience with web hosting, SaaS, or similar B2B technology products.
• Google Ads or Meta Blueprint certification.
• Experience with GA4 and Google Tag Manager.
• Familiarity with WordPress or a comparable CMS.
• Experience working remotely.
• Other language skills.

Culture & Benefits

• Remote-first work with team members across many countries.
• Competitive pay benchmarked against the markets where hiring takes place.
• Ownership of work, professional development support, and opportunities to grow into new roles and business areas.
• Flexibility in how and when work is performed within required team core hours.
• Access to AI tools and freedom to experiment with them.