Senior Digital Marketing Specialist (Healthcare)

Location: Remote in Canada; Toronto, ON; Ottawa, ON; Kelowna, BC; or Calgary, AB. Hybrid and remote work flexibility is available.

Salary: CAD 90,000–120,000 base salary per year. Additional incentives, perks, and benefits may be available.

Company

hirify.global provides a platform that helps healthcare providers deliver better care to their patients.

What you will do

• Shape and execute paid digital strategy across paid search, paid social, and programmatic channels, including Google PMax, AI Max, automated bidding, Meta, Microsoft Ads, and DSPs.
• Optimize and troubleshoot campaigns across the marketing funnel with a focus on customer acquisition and qualified-provider growth.
• Own an experimentation budget, design tests with clear hypotheses and success criteria, and evaluate new channels, tactics, formats, healthcare networks, CTV, LinkedIn, and AI-driven advertising products.
• Lead paid performance measurement using incrementality testing, first-party data, offline conversion tracking, and large datasets while accounting for signal loss and healthcare advertising restrictions.
• Collaborate with marketing, creative, and data teams; manage agencies and external partners; and mentor junior team members.
• Oversee budget delivery, invoicing, investment, forecasting, margin management, reporting automation, and process improvements.

Requirements

• 7+ years of experience in paid digital campaign management, with hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
• Experience managing annual paid budgets of $5 million or more.
• Strong knowledge of digital advertising focused on the US and Canadian healthcare market, including paid search, paid social, and programmatic display.
• Experience writing and testing performance ad messaging that drives clicks and conversions.
• Advanced proficiency in Google Sheets and Google Slides for presenting complex performance data and recommendations to leadership.
• Exceptional analytical skills, including the ability to work with large datasets and derive actionable insights.
• Strong numeracy, literacy, attention to detail, and ability to manage complex campaigns.
• Strong communication and cross-functional collaboration skills, including relationship building with internal and external stakeholders.
• Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.

Nice to have

• Healthcare B2B and B2C experience.
• Experience applying A/B testing frameworks to refine campaigns and improve results.
• Familiarity with Google Analytics and Looker Studio for evaluating paid digital program performance.
• Experience developing and executing marketing strategies for a multi-product platform serving SMB and Enterprise customers.

Culture & Benefits

• Flexible PTO and competitive pay.
• RRSP/401k matching.
• Premium customizable benefits, including paramedical services and HSA.
• Discounts on wellness products.
• Continuous learning opportunities, training budgets, and company-wide initiatives.
• Flexible hybrid and remote work arrangements.