Senior Integrated Marketing Manager

Location: Toronto, Canada; hybrid arrangement with remote working and occasional office attendance. Flexibility for occasional meetings outside standard working hours is required due to collaboration with stakeholders in the UK and US.

Company

hirify.global is a family-history platform connecting customers with historical records and DNA information to help them discover, preserve, and share family stories.

What you will do

• Lead integrated marketing campaigns in Canada, aligning brand and performance marketing across the customer journey.
• Oversee external media and creative agencies, challenge recommendations, and improve campaign effectiveness.
• Monitor marketing KPIs, use data and insights to optimise campaigns, and drive a test-and-learn approach.
• Manage marketing budgets and deliver campaigns on time against agreed objectives.
• Collaborate with stakeholders across Canada, the UK, and the US to align local activities with global marketing strategies.

Requirements

• 8+ years of marketing experience, including a strong background in integrated marketing, media strategy, and campaign execution.
• Proven experience managing external media agencies and cross-functional stakeholders.
• Strong understanding of brand-building and performance marketing, with the ability to connect activities across the full customer journey.
• Experience using data, analytics, and marketing KPIs to evaluate performance and inform decisions.
• Test-and-learn mindset with the ability to challenge existing approaches and identify growth opportunities.
• Excellent project management, organisational, and communication skills.
• Experience working in a global or matrixed organisation and managing stakeholders across markets and time zones.
• Ability to work independently, adapt to changing priorities, and balance strategic thinking with hands-on delivery.
• Experience may be agency-side or client-side, provided there is the ability to manage agency relationships and deliver effective marketing campaigns. A bachelor's degree is required.

Nice to have

• Experience in a subscription-based business, e-commerce, or loyalty programmes.
• Familiarity with the genealogy or DNA testing industry.

Culture & Benefits

• 12-month fixed-term contract covering maternity leave.
• Remote working with occasional office attendance.
• Inclusive and diverse work environment where ideas and perspectives are valued.
• Equal opportunity employment and reasonable accommodations for qualified individuals with disabilities.