Manager, CRM (Fintech)

Location: San Francisco, CA, USA; hybrid schedule with four days per week in the office and Fridays from home for employees near an office.

Base salary: $150,000–$208,000 USD annually, with potential bonuses, equity, and benefits for eligible full-time employees.

Company

hirify.global is a financial technology company building user-friendly financial tools and platforms that help millions of members make financial progress.

What you will do

• Own the strategy, roadmap, and day-to-day health of the CRM platform and channel ecosystem across email, push, in-app, and SMS.
• Lead end-to-end implementation, integration, migration, and rollout of CRM tools and capabilities.
• Improve deliverability, sender reputation, opt-in and reachability rates, frequency management, consent, and channel health.
• Design scalable campaign intake, build standards, QA, governance, and documentation processes.
• Partner with Engineering and Data Engineering on event schemas, data flows, APIs, webhooks, real-time triggers, and CRM data foundations.
• Build complex data-driven journeys and personalization logic while advancing AI-assisted automation and connecting improvements to engagement, retention, and LTV.

Requirements

• 6–8+ years of experience in CRM, marketing operations, marketing technology, or lifecycle marketing, with strong technical and operational experience.
• Hands-on expertise with an enterprise CRM or marketing automation platform such as Braze, Iterable, or Salesforce Marketing Cloud.
• Experience leading tool implementations, migrations, or major platform integrations with cross-functional technical partners.
• Knowledge of deliverability, authentication, list hygiene, reachability, and consent management across email, push, and SMS.
• Working knowledge of SQL, event schemas, APIs, webhooks, CDPs or reverse ETL tools, and analytics platforms.
• Ability to translate technical complexity into recommendations, operate independently, and balance member experience, compliance, and business needs.

Nice to have

• Experience in fintech or another regulated industry.
• Comfort with HTML/CSS and templating languages.
• Experience building channel-health monitoring or alerting.
• Experience designing automation- or agent-driven journeys.

Culture & Benefits

• Hybrid in-office policy with four office days and Fridays from home near company offices; a fully remote program is also available for eligible employees.
• Comprehensive health, financial, and wellbeing benefits, including backup care and commuter benefits.
• Generous vacation, company-wide paid days off, an annual wellness stipend, and paid parental leave.
• Family planning reimbursement and opportunities to support local community organizations.
• Inclusive, entrepreneurial environment focused on financial progress and member trust.