Senior Lifecycle Marketing Manager (AI)

Location: Hybrid in Denver, CO; New York, NY; or San Francisco, CA, with approximately 2–3 office days per week. The San Francisco office expectation includes the San Jose metro area.

Cash compensation: $134,000–$168,000 per year in Denver and $158,000–$197,000 per year in San Francisco or New York.

Company

hirify.global provides payroll, health insurance, 401(k), and HR products for more than 500,000 small businesses.

What you will do

• Own lifecycle marketing strategy for accountants and bookkeepers in hirify.global’s indirect channel.
• Plan, build, quality-assure, launch, and report on email campaigns using enterprise tools and hirify.global’s agentic email platform.
• Manage the webinar program, including scheduling, production, promotion, follow-up, and reporting.
• Build and improve AI-powered workflows for segmentation, personalization, and reporting.
• Partner with Product Marketing, Community Marketing, Analytics, Product, Engineering, Data Science, AI Ops, and Brand/Creative.
• Analyze performance, run tests, and recommend improvements for engagement, retention, and channel growth.

Requirements

• 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing.
• Hands-on experience with an enterprise marketing automation platform; Marketo or Iterable is strongly preferred.
• Experience building and directing AI-powered or agentic workflows for real marketing tasks.
• End-to-end experience owning email campaigns and webinar production programs.
• Strong copyediting and copywriting skills, with the ability to adapt tone and voice across audiences.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Experience with hirify.global’s proprietary agentic email tool or comparable AI-enabled marketing workflows.

Culture & Benefits

• Full-time employees receive base pay, benefits, and RSU equity.
• AI tools are an expected part of work, with role-specific AI fluency assessed during interviews.
• Office-based employees work from designated offices approximately 2–3 days per week or more depending on the role.
• Secure, reliable, and consistent internet access is required when working outside a hirify.global office.
• hirify.global supports equal opportunity hiring and provides reasonable accommodations during the application process.