Senior Lifecycle Marketing Manager (Fintech)

Location: Austin, TX, US

Company

hirify.global is a financial services and technology company providing prepaid, debit, cross-border payment, and loyalty solutions to consumers and enterprise partners.

What you will do

• Own the lifecycle strategy and roadmap from onboarding and activation through engagement, retention, and win-back.
• Build segmentation and targeting frameworks that determine messaging, timing, channels, personalization, and offers.
• Design and launch multi-step, multi-channel journeys across email, SMS, push, in-app, direct mail, and paid retargeting.
• Operate the engagement platform, including audiences, triggers, decisioning logic, personalization, suppression, and event-stream coordination with Data and Engineering.
• Model offer economics, set eligibility and frequency guardrails, and optimize spending against LTV and contribution-margin targets.
• Run holdout-based experiments, analyze retention and LTV performance, report results, and coordinate compliant launches with cross-functional partners.

Requirements

• 7+ years of experience in lifecycle, CRM, retention, or growth marketing.
• Experience in consumer fintech, banking, payments, subscription, or e-commerce, preferably with prepaid, debit, neobank, or alternative financial services.
• End-to-end ownership of lifecycle or retention strategy, including roadmap development, program execution, and business impact measurement.
• Hands-on experience building complex branching journeys in Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, or a comparable platform.
• Strong analytical skills, including SQL, experiment design, LTV modeling, retention curves, and contribution-margin analysis.
• Experience marketing in regulated environments and working with regulatory requirements such as UDAAP, Reg E, TCPA, and CAN-SPAM.

Nice to have

• Experience with direct deposit acquisition dynamics, next-best-action or propensity models, CDPs such as Segment, mParticle, or Amperity, and modern data warehouse workflows.

Culture & Benefits

• High-ownership role with responsibility for programs affecting millions of customers.
• Cross-functional collaboration with Product, Finance, Analytics, Creative, Customer Care, Legal, Compliance, Risk, Engineering, and bank partners.
• Focus on responsible marketing, measurable incrementality, customer experience coherence, and disciplined investment.